Geox-TMC Transformers Co-Sponsorship Agreement Signed

Geox and TMC Transformers announced todat that they reached an agreement with TMC Transformers to co-sponsor the team guided by Mauro Gianetti.

The three-year agreement, from 2011 to 2013 included, was signed on Sept. 27, 2010 at the TMC Italia headquarters in Busto Arsizio, Italy, between General Manager Mauro Gianetti and TMC Italia Chairman Andrea Colombo.

“We are very satisfied to have signed this agreement," said Andrea Colombo. "Cooperating with Geox is a further step for our company in using sports - and cycling in particular- to promote its brand. Passion for cycling has always been a part of our company, as proven by our 2009 sponsorship agreement with Mauro Gianetti’s team back then (FUJI-Servetto) and by our current partnership with the Italian Cycling Federation as well as our sponsoring some important cycling events. This partnership agreement with Geox makes us very proud. We share passion for sports, international market aims, high technological standards in design and production and a desire to always improve our results. We’re sure the GEOX-TMC Transformers team will well-represent the value of both sponsors, and that it will reward us with great results.”

“The agreement with TMC Transformers is another fundamental step to improve an already competitive, solid team," said General Manager Mauro Gianetti. "GEOX and TMC Transformers proved they strongly believe in cycling as a promotion vehicle for their brands. This medium-term project will also allow the team to grow organically year after year by hiring great young talents who will ride alongside a seasoned group of athletes.”

The team has already signed contracts with Dennis Menchov and Carlos Sastre.

Photo: (l-r) Mauro Gianetti and Andrea Colombo

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