The famous EICMA Milan bike exhibition is changing dates and its name as it attempts to transform itself. It is now the Esposizione Internazionale Ciclo e Accessori. The following is the latest press release:
"Milan is back in the saddle!
In fact, the 69th International Bicycle Exhibition (www.eica.it) will be held in Fiera Milano City from 23 to 25 July.
An unmissable event, which is not just deeply rooted in the Milanese DNA, but also in the history of our country.
As well as looking back, it is primarily focused on the future, with the ambitious objective of restoring the love and passion for bicycles to the Lombard capital, in keeping with the growing desire to respect our cities and help protect the environment.
Many of the sector’s most representative brands will be present, once again choosing Milan as the place to present a wide range of their most exclusive and eagerly awaited new products.
And there is more.
There will also be Test Ride areas, as well as areas set aside for a number of exciting and exhilarating events.
Eica 2011 looks forward to seeing you…with lots more surprises in store!"
Related story: EICMA Bici is Transformed into EICA
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