The Giro d'Italia today announced their latest contest to be held via social media. The latest initiative promoted by RCS Sport,organizers of the Corsa Rosa on behalf of La Gazzetta dello Sport, is named "Be the Next Fighter".
From November 21 to 28th any fan who aims to be the next “Pink Fighter” can post their personal photos on the Corsa Rosa Facebook page, www.facebook.com/giroditalia.
From November 29th to December 1st the McCann-Eriksson agency, which is managing the
Giro campaign, will select the top 10 photos.
From December 2nd to December 5th Facebook fans will vote for the best three candidates among the 10 pre-selected by McCann-Eriksson.
On December 12th there will be a photo shoot of the best three candidates.
On December 15th the Girod’Italia 2012 Pink Fighter will be chosen.
If you are a Facebook user be sure to check www.facebook.com/giroditalia to see what is being sent in; you will have to "like" the page first.
We remind you that the 2012 Giro d’Italia will start on Saturday, May 5th, 2012 from Herning, Denmark, and it will end Sunday, May 27th, in Milan.
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