Tuesday, April 7, 2015
Bixxis, Doriano De Rosa Follows His Own Road
Doriano De Rosa, son of Ugo De Rosa, has decided to go on his own and is creating his own brand: Bixxis. Doriano will be building only in steel and titanium (as he was at De Rosa) at a new workplace in Seregno, just outside of Milano, at Viale Edison 26.
The meaning of Bixxis: Biciclette Italiane per il XXI Secolo; Italian Bicycles for the XXI Century.
Website: www.bixxis.com You can register your email address here for future communications.
Facebook: www.facebook.com/Bixxis
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Sad to read this. Perhaps not as terrible as Alfredo Gios gaining the rights to put the venerable name and color on cheap Asian crap while Aldo and Marco fight the good fight with production in Italy, but sad just the same to see a name like BIXXIS on these beautiful bicycles which should be labeled DeRosa. Even DORIANO by DeRosa would have been better!
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