Monday, March 25, 2013

The "Twitter Stage" at 2013 Giro d'Italia

The Giro d'Italia continues the use of social media to involve fans in the race. Another first is the "twitter stage" described as follows: 

For the first time in its history, the Giro d’Italia will give fans of all nationalities the chance to have a Twitter message written on the road of a key mountain pass of the Corsa Rosa.

The race dedicates the 10th stage of Cordenons to Altopiano del Montasio, which takes place on Tuesday 14th May, to messages posted on the Twitter social network that are dedicated to the Giro. The chosen "canvas" for the messages is one of the new uphill finishes of the 2013 edition: the climb to Altopiano del Montasio which has never been featured before. This will leave a reminder of the passing of the Giro, linking the great race to this climb and standing as a permanent monument to the Corsa Rosa.

In total, 200 tweets in either Italian or English will be chosen. In collaboration with the Stage Committee, the Alpine Association and the Civil Protection, they will be written on the final two kilometres of the Montasio climb.

To be eligible for selection, the tweet must be posted between 21st March and 1st April and contain the hashtag #montasiostage.

In addition to the fans, the teams racing the 2013 Giro are also involved in the project: each one will submit a tweet for the climb.

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1 comment:

  1. The climb to Altopiano del Montasio is such a remote, wild place. The extravaganza of the Giro will flow through, and the next day it will go back to being silent and deserted as before. These are strange times we live in.