Tuesday, April 8, 2008

2008 Giro d'Italia Marketing and Fashion

The marketing campaign for the 2008 Giro d'Italia has begun in earnest. The leading piece in the campaign is this "The Giro returns, Italian passion" which appeared in yesterday's La Gazzetta dello Sport.
In addition to the jerseys typically on sale the Giro has once again created a "fashion" line of sports clothing. Here are some examples:




The entire line can be seen at http://www.tifoshop.com/fashionboutique.asp


I suggest trying info@tifoshop.com to inquire about ordering.

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