The Giro d'Italia yesterday unveiled, at Eurobike, their new initiative to create a new bond between the Maglia Rosa and Giro d'Italia fans all round the world. Twitter messages from fans will be selected to be printed on the pink jersey.
One hundred of the best tweets will be selected to go into a Facebook voting process. The ten most voted entries will be printed on the pink jersey for the 2012 Giro.
More details to come....
The guest of honor was Ivan Basso who tweeted the first message, "“La prima è un’emozione, la seconda è la gloria, la terza… un sogno”. This in reference to winning a first, second, and third Giro d'Italia.
Photo: Ivan Basso with Michele Acquarone, the Direttore Generale RCS Sport and also the new Direttore of the Giro d’Italia.
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This is a cool idea to generate interest and support. I would love to be a part of Giro history in this way!
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