Sunday, May 11, 2008

TREK Demo Day in Verona

Unsurprisingly, for as much as Americans desire Italian bikes, some Italians desire American bikes. Cannondale seems to be the the most popular American brand and TREK is gaining in popularity. You can also find a few Merlins around Verona as there is a dealer here.

Chesini recently became a TREK dealer, in addition to selling their own brand, and sponsored a TREK Demo Day on Sunday, April 20th. On hand were about 20 bikes, evenly split between road and mountain. A stand was setup along the Lungadige (closed to automobiles every Sunday) and everyone was invited for test rides and eats. A TREK specialist was also on hand to answer questions. Speaking to Paolo later he told me the day had been very successful with a large number of people turning out on a beautiful day.

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