Monday, April 4, 2011

“Giro d’Italia. Fight for Pink. 150° Italia Unita”

The 2011 Giro d'Italia campaign officially gets underway today with the slogan "Giro d’Italia. Fight for Pink. 150° Italia Unita", and the graphic pictured above.

The graphic was created by the McCann Erickson agency.

The four jerseys shown:
Maglia Rosa (EstaThe sponsor), pink jersey worn by race leader

Maglia Verde (Banca Mediolanum spoinsor), green jersey worn by KOM leader

Maglia Bianca (Ministero dell’Ambiente sponsor), white jersey worn by best young rider

Maglia Rosso (Passione Saint Gobain sponsor), red jersey worn by best sprinter

The pink jersey was designed by Jonny Mole and features a tricolor collar and a tricolor stripe on the front with "150".

The start of the 94th edition of the Giro d'Italia will take place in Turin on May 7th with a 22km team time trial. The race, one of the three nationally designated events for the 150th anniversary of the unification of Italy, will touch 17 Italian regions, more than 60 provinces and 550 municipalities. The final action will take place in Milan, Sunday, May 29, with an individual time trial.

Image: click to enlarge

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