Monday, October 8, 2012

Mario Cipollini Riding in Gran Fondo Giro d’Italia Miami - Coral Gables

News from the Gran Fondo Giro d'Italia:

Miami, FL – You better watch out, you better get in shape… Super Mario is coming to town! As an early gift to American cyclists for the holiday season, former world champion Mario Cipollini will be riding in the upcoming Gran Fondo Giro d’Italia Miami - Coral Gables, to be held on Sunday, November 11, 2012 in the Magic City!

Flamboyant Mario Cipollini, also known as “Super Mario”, “Cipo” and “Lion King,” is a true champion who has won the most stages of the Giro d’Italia (42), in addition to the World Road Cycling Championship, the Milano-San Remo, three Gent-Wevelgem, 12 stages of the Tour de France, culminating in an impressive record of 189 total victories in his long and acclaimed career.

Beloved or hated for his unique charisma, Cipollini’s natural elegance and glamour redefined the image standards in the cycling industry. In fact, the “CIPO Rating” was even used for years as a popular indicator of apparel coolness! His exciting lifestyle added to much of the rumors about him: strikingly good looking, impeccably dressed and always surrounded by beautiful women, he is a perfect testimonial to the Italian lifestyle. “It has always been a unique experience for me to participate in the Tour of Italy, the Giro” says Mario Cipollini.  “It has been the greatest honor to become the rider who has won more stages than anyone! I look forward to participating in this Gran Fondo, which is the perfect combination of cycling and flavor of the “Made in Italy” brand. It is really exciting to be an ambassador, in a sense, of the Giro in a fascinating place like Miami: definitely a must.” Autographs and photo opportunities with Cipollini will be available on Saturday, November 10 at the event’s Expo, located in front of Miami City Hall (3500 Pan American Drive).

Gran Fondo Giro d’Italia provides American bike enthusiasts with a unique opportunity to connect with their favorite champions. Registrants will have an opportunity to ride, meet and mingle with Mario Cipollini in exclusive VIP activities, to be revealed in the next weeks. In addition, two lucky participants will be selected to win a VIP weekend as guests of the GIRO D’ITALIA 2013 (access to VIP activities, hotel and accommodations included) or to win a fixed gear Pinarello bicycle!

Sponsors of the event include some of the best companies in cycling, such as Pinarello, Vittoria, FSA, Selle Italia, Limar and Santini. The event is under the auspices of the Consulate General of Italy in Miami and the Italian Trade Commission and supported by Bicycling, Universal Sport, Biltmore Hotel, Astoria Wines, and Highgear Cycling. The proceeds will benefit Florida International University.

For additional information and to register, please visit:

Note: photo was not part of press release

Related story: RCS Sport Launches “Gran Fondo Giro d’Italia”

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