The ad, above, shows Jan Bakelants holding off the peloton yesterday in stage 2 to win the stage and take the yellow jersey.
Here is an excerpt from a story we published in 2012 about Bianchi "celeste":
BikeRadar recently had an article about a visit to Bianchi in Treviglio, outside Milan. I found the section about the origin of Bianchi "celeste" interesting:
"This Bianchi celeste green has many stories behind it. One tale spins it as the turquoise color of the Milan's sky, another suggest that it was the eye color of the former queen of Italy for whom Edoardo made a bicycle. The latter story is likely pure myth as there was never a queen Tiffany of Italy—and neither Queen Margherita of Savoy (for whom the actual Margherita pizza is in fact named) nor her daughter-in-law Elena of Montenegro had turquoise eyes.
The truth is less inspiring, but no less interesting. The most likely origin of the paint is that it was a mixture of surplus military paint from the First World War, it was cut with white in order to tone down its martial nature. Regardless, this color continues to evoke the tradition that is Bianchi, and in that is quite inspiring for riders of the famous bicycles."
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