Alessia Piccolo, APG general manager, explains the choice of the name for the new brand: “There isn't incitement easier and more widespread, you hear it all the time, shouted by fans to incite cyclists during the race, but it is also the most popular incitement among amateurs cyclists to incite each other when fatigue begins to be felt. It joins all: the effort, the passion, the joy. It has an optimistic connotation that looks forward. For this reasons we thinks that "Alé" is the right name for a brand that, according to the philosophy of APG, wants to look ahead, but, at the same time, wants to be for everyone, pros and amateurs”.
|Pro debut of new brand at Giro Rosa|
|Product intro at Eurobike|
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