2013 Roma Maxima, ex-Giro del Lazio, March 3

For the second time recently RCS Sports has changed a race name. First, the Giro del Lombardia became Il Lombardia. Now the Giro del Lazio becomes the Roma Maxima. Me, I like the traditional names.

The 2013 Roma Maxima (ex-Giro del Lazio) will be held March 3. The 180 km race will start at the  Fori Imperiali of Rome after which the riders will face the climbs of Rocca Massima, Rocca Priora and Campi di Annibale, and also a few km of the Appia Antica before arriving at the finish in Via dei Fori Imperiali. Should make for stunning photography of a bike race.

via Appica Antica

The sixteen invited teams are:
AG2R LA MONDIALE
ANDRONI GIOCATTOLI
ASTANA PRO TEAM
BARDIANI VALVOLE-CSF INOX
BMC RACING TEAM
CANNONDALE PRO CYCLING
CAJA RURAL
COLOMBIA
CRELAN-EUPHONY
IAM CYCLING
KATUSHA
LAMPRE-MERIDA
MOVISTAR TEAM
TEAM ARGOS-SHIMANO
VACANSOLEIL-DCM PRO CYCLING TEAM
VINI FANTINI-SELLE ITALIA

Past winners of the race here.

There was a branding contest held for the race but no details as to whom was the winner yet. 

Follow on Twitter: ITALIANCYCJOURN or receive an email when new content is added using the "Follow by Email" button on the right side column. 

Stories for the Italian Cycling Journal about rides, granfondos, touring, having a good time cycling in Italy, Italian cycling history, racing, etc. are always welcome. Contact me at veronaman@gmail.com.  There are now more than 2,700 stories in this blog. The search feature to the right works best for finding subjects in the blog. There is also a translate button at the bottom so you can translate each page.

Reminder: Creative? Create the Brand for the “Giro del Lazio” (Tour of Latium)

Reminder: the submission period for the branding contest ends November 30th. RCS Sport, born under the aegis of Italy's sports newspaper “La Gazzetta dello Sport”, wants you to develop the new identity of this historical bicycle race. Details in previous post here.

Note: RCS Sport has made a new stipulation you should be aware of:

Because of marketing reasons you’re kindly asked not to use neither the word “giro” nor ”tour”.  This because RCS Sports doesn’t want the sport event to be confused with other important races, especially the “Giro d’Italia” that is often referred to as “Giro”. Please don’t forget to review your proposal in light of this important detail.


The new version of the race, scheduled for March 2013, will ride along the Via Appia. Will it include this?:

Stories for the Italian Cycling Journal about rides, granfondos, touring, having a good time cycling in Italy, Italian cycling history, racing, etc. are always welcome.

Follow on Twitter: ITALIANCYCJOURN

Contact me at veronaman@gmail.com. There are more than 2,600 stories in this blog. The search feature to the right works best for finding subjects in the blog. There is also a translate button at the bottom so you can translate each page.

Creative? Create the Brand for the “Giro del Lazio” (Tour of Latium)

CREATE THE NEW OFFICIAL IDENTITY OF A HISTORICAL BICYCLE RACE IN ITALY.
FIRST PRIZE €2.000

The Bicycle Race
This race has a very long history in Italian bicycle racing. Established in1933, the race was known as the “Giro del Lazio” (Tour of Latium), the Italian region that surrounds Rome. The race – a men’s road race of 1.1 category – is included in UCI Europe Tour calendar and next year will be held the first weekend in March; it would be the 74th edition of the race.

The race is a one-day race with a distance of 200 km. The starting point is Rome where riders will start by passing the great monuments before riding along the ancient Via Appia (Appia road), one of the most important arterial roads of ancient Italy. The route passes then passes the hills and the countryside of the Latium region before returning to Rome.

RCS Sport, born under the aegis of Italy's sports newspaper “La Gazzetta dello Sport”, wants you to develop the new identity of this historical bicycle race. Through this contest, RCS Sports wants to collect original proposals to freshen up the image of the race. RCS Sport already organizes major Italian bicycle races (Giro d’Italia, Milano– anremo, Il Lombardia, Tirreno–Adriatico, Strade Bianche) and other important sports events.

What you have to create is the new official identity of the bicycle race:
- Brand name – able to recall its origins but also modern and international.
- Logo
- Logotype

End date of Contest: November 30, 2012

All details for entry here.

Stories for the Italian Cycling Journal about rides, granfondos, touring, having a good time cycling in Italy, Italian cycling history, racing, etc. are always welcome.

Follow on Twitter: ITALIANCYCJOURN

Contact me at veronaman@gmail.com. There are more than 2,600 stories in this blog. The search feature to the right works best for finding subjects in the blog. There is also a translate button at the bottom so you can translate each page.