Monday, January 17, 2011
Team Liquigas' New Motto: "Never Settle" ("Mai Abbastanza")
Team Liquigas Cannondale has a motto for 2011: "Never settle", in Italian "Mai abbastanza". After winning, last year, the Giro with Ivan Basso and the Vuelta with Vincenzo Nibali the team has new ambitions and goals. Included among these is the Tour de France for Ivan Basso and the Giro for Nibali.
Nibali will be the team captain for the Giro d'Italia as he attempts his first Giro victory. Basso will be focused on preparations for winning the Tour de France.
In addition to the new motto the team has a newly designed jersey, Nibal and Basso (l-r):
The team's "Never Settle" video:
In full size here.
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Maybe Liquigas needs to re-think the translation of "Never Settle" which would be "Mai Accontentarsi" in Italian: Mai Abbastanza on the other hand would be "Never Enough", not nearly as PR friendly. Mark
ReplyDelete@Mark: I had the same thought.
ReplyDeleteNot much Italian left on this team other than the riders -- American branded, Chinese-made bicycle with American-branded Chinese components (SRAM) and now the kit's (Sugoi)made there too? All this will temper our cheering for Nibali in 2011. It's truly sad to see the Italian cycling industy outbid in the sponsorship arena by these companies with no heritage or history.
ReplyDeleteLike the new outfits- less chartreuse is always a good thing!
ReplyDeleteSeriously, I hope Nibali does win the Giro. How great to have a Siciliano to root for!