Tuesday, May 17, 2011

3T Celebrates 50 Years, Introduces Carbon Wheels

The Italian brand 3T grabbed the opportunity of its 50th birthday to launch an all new product range, carbon wheels. The wheelsets are the Mercurio (tubular) and the Accelero (clincher). Details of the design and engineering of the sub-1400 gram 60-mm deep tubular rims are here. A couple of the nice features that make life easier: a patented cassette spline accepts Shimano, SRAM and Campagnolo cassettes with no adaptation so you can share wheels between bikes with different transmission setups; the hub’s unique spoking means you can easily true the wheel or replace a spoke without taking the tire off.

3T, originally known as TTT, was founded by Mario Dedioniggi in 1961 in Torino. 3T handlebars and stems quickly became popular with Italian racing cyclists, and by 1970 they were in widespread use in the professional peloton. 3T was among the first cycle component manufacturers to switch production from steel to aluminum alloys. The firm worked closely with pro racers to refine handlebar design. 3T ‘bends’ took their name from the champions of the era – Merckx, Saronni, Moser, and Gimondi.

In 2007 3T was bought by René Wiertz, a former senior executive of the Dutch multinational Philips. He has brought all his skill as a deal-maker and team-builder to restore the 3T brand. The Technical Director is Richard McAnish, an expert structural engineer.

Related Stories:
3T Cycling Revives Gimondi Bar/Stem for 50th Anniversary
3T Announces META Crankset

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