Milan Bicycle Exhibition Moves to Verona

The "International Bicycle Exhibition" (or Esposizione Internazionale Ciclo e Accessori) as it is officially known, held in Milano for seemingly forever, will be moving to Verona at the Veronafiere grounds for at least for this year. The dates are September 15th to the 17th. The EICA (formerly EICMA) has said it has been working since 2010 on a new vision for the show.

The following have already committed to participating: Atala, Bianchi, Carrera-Podium, Campagnolo, Campagnolo Sportswear, Carraro, Cicli Montante, Cinelli, Colnago, Deda Elementi, Dedacciai, De Rosa, F.lli Masciaghi, Focus Italia, FSA, Fulcrum Wheels, Giant Italia, Gruppo, Limar, Kuota, Mic-Shimano, Mario Schiano, Montana, Nalini, Olmo, Santini Maglificio Sportivo, Selle San Marco, Selle Smp, Scott Italia, Specialized Italia, Trek Italy, and Wilier Triestina.

Plans are to allow road bike test rides directly from the exhibition grounds to a loop on the "Torricelle", a hill that overlooks Verona; the hill road was used in the 1999 and 2004 World Championships. There will also be a mtb demo area at the Torricelle.

The Milan Exhibition has seen much greater competition from the new expo-kid on the block: the BiciExpo in Padova. I think the EICA was finally compelled to do something new to respond to the growth of BiciExpo. BiciExpo is projecting to have 500 exhibitors this year at their show the weekend following Verona, from September 22nd to 24th.
If you like bike shows it might be a good time to visit the Veneto region for the shows and some riding.

More about ExpoBici tomorrow.


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