3T London Olympic Editions

3T is launching a striking new edition of its road and MTB cockpit components to celebrate the Olympic champions who have won on 3T bars in the past 50 years.

Introducing the new livery, 3T chief executive René Wiertz said: “This London Edition honors all the champions that rode our 3T bars to victory during the past Olympic games."

Road and MTB sets
The London Editions are finished in brilliant, high-gloss white with a striking, asymmetric motif, suggestive of the prestigious rainbow colors: yellow, green, red, black, and blue. All items are sold as a package of bar, stem, and seatpost, one for Road, one for MTB.

The Road set comprises Ergonova Team, Arx Team, and Dorico Team. The MTB set comprises Xida Team, Arx Team, and Doric Team. A range of suitable sizes is offered. 3T Team bars and seatposts are built in carbon-fiber. The Arx Team stem is built in AL 7075 T6.

3T was originally called Tecnologia del Tubo Torinese (Turin Tube Technology), taking its name from the city of Turin, where it was founded in 1961 by Mario Dedioniggi.

The 3T website is www.3tcycling.com

The London 2012 Olympics get underway in 17 days, starting July 27th and ending August 12th.

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