Wednesday, September 12, 2012


Ahhh, who can forget this old Northwave advertisement with Mario Cipollini ?

I digress. Northwave has moved on since then, continuing to produce cycling shoes, apparel and eyewear. More recent wearers of Northwave shoes include Tom Boonen, Philippe Gilbert, Frank and Andy Schleck, Fabian Cancellara, and Josè Hermida, (2010 World Champion, MTB).

The company, located in Onigo di Pederobba (TV), has just launched a newly designed website at At Friedrichshafen they also introduced the new "Extreme Tech" line of shoes. The road and MTB versions (for other colors visit the website):

Stories for the Italian Cycling Journal about rides, granfondos, touring, having a good time cycling in Italy, Italian cycling history, racing, etc. are always welcome.

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  1. Ya gotta love the ads with Cipo. What about the one with him reclining and being fed grapes by a rather comely attendant? Larry still likes that tricolore shoe. In a world where it seems everybody thinks they can make good cycling shoes, we believe the quality of Italian shoes is still the best! (Disclaimer: Vittoria is an official supplier to CycleItalia)

  2. The Cipo ad is cool but the Paola Pezzo ones were my favorites.

    I still have a very serviceable pair of the red/white/blue ones like the guy on the right is wearing.