Friday, June 7, 2013

Italian Bicycle Market, 2012

The following data was recently released by the ANCMA (Associazione Nazionale Ciclo Motociclo e Accessori) for the year 2012:

- 1,606,014 bicycles were sold in Italy last year, a reduction of 8.2% compared to 2011 (1,750,000 units). The decrease is attributed to the global economic crisis. It is noted that the bicycle sector performed better than the motorcycles and scooters which both saw double digit reductions

- Italian bicycle production fell 9.8% to 2,190,075 units (note: I'm not certain how the "made is Italy" story line plays into this)

- Export of bicycle parts/components continued their positive trend: up 15% representing 463 million euros

-Distribution of sales by bicycle type:
trekking or city bikes (32%)
mountain bikes (30%)
children's bikes (18%)
classic city bikes (10%)
electric (3%); in units up 9.5% above 2011

The Associazione Nazionale Ciclo Motociclo e Accessori is promoting the build of a cycling route infrastructure from north to south and east to west noting that in Germany there are 7 million cyclists who spend an average of € 1,200 per year generating revenues of € 9 billion. The route structure would also attract foreign tourists.

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