Thursday, February 10, 2011

Bianchi to Promote Cycling Tourism in Italy

From Bianchi:

"Bianchi and the four-star Hotel Alexander, located in Gabicce Mare (Pesaro-Urbino) in the Marche region, close to the Adriatic Sea – Italy, have joined forces to launch a new exciting co-marketing action.

Starting from Spring 2011, guests at Hotel Alexander will enjoy the opportunity to rent new Bianchi Sempre models (equipped with Shimano Ultegra) at a special price, to ride across the beauties of the Marche region as part of cycling-tour groups organized by the hotel. A Bike Manager will lead each group and the hotel’s staff will guarantee mechanical assistance.

Part of the B4P (Born for Performance) range, Sempre is the perfect bike for those who seek high performance but also for riders who simply want to enjoy the panorama while riding their bike. The monocoque carbon frame (with performance racing geometry) guarantees maximum weight/rigidity ratio to make the Sempre model the perfect bike for all kind of riders.

Hotel Alexander’s art of hospitality and Bianchi’s special attention to the needs of cycling enthusiasts will make every holiday unforgettable. The hotel will also host a Bianchi showroom with some of the best 2011 new models. Bianchi kits and bike accessorieswill be available for sale. Bianchi’s clients will be offered a 10% discount on hotel packages.

Bianchi’s aim is to extend this co-marketing project through the whole Italian soil by involving high-quality hotels ready to promote sustainable cycling-tourism.


ed. note: one of the rides that I have most enjoyed is riding "La Panoramica" from Gabicce Mare to Pesaro. Beautiful views of the Adriatic and the wonderful fragrance of ginestra flowers (yellow):
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Share your story. Write a story about your cycling trip, or an aspect of your trip, in Italy. Or, it can be about a granfondo experience, a special encounter, your favorite ride, etc. The period for story submissions for prizes will be January 1-February 15, 2011. Prizes will be awarded on a random basis, stories will not be judged on which is the "best" one. Nevertheless, it should be a good story for the enjoyment of all readers. Photos accompanying the story are most welcome. If you have any questions email me at See photos of prizes here. Prize donated by:
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La Gazzetta della Bici, massage oils for cyclists
Albabici, high-end Italian cycling products distributor


  1. nice package, but please tell them we want Infinito's with Campy groupo's!

  2. This truly is a gorgeous place to ride but that can be said for almost everywhere in Italy!

  3. I did that ride last year in August. I loved it. I stayed in a cycling hotel also. Hotel Gran San Bernardo. Great Hotel. I'm going back this year to see stage 12 and do some riding also. Can't wait