Thursday, May 5, 2011

Giro d'Italia Event at Bianchi Café & Cycles, Stockholm, Friday

On Friday afternoon, between 16.00 and 18.30, Eurosport and Bianchi will host a “pre-Giro” event at the Bianchi Café & Cycles in central Stockholm. Eurosport’s well-known cycling commentators Roberto Vacchi and Anders Adamson will host event and give their views on this year’s Giro to the audience and talk to visitors. Bianchi’s owner Mr. Salvatore Grimaldi will be the guest of honor and talk about the legendary bike brand and their part in the Giro d’Italia history.

There will also be special offers in the bike shop as well as a Giro menu in the café to indulge in. Invitation is open to the public but get there early as it could get crowded!

Bianchi Café & Cycles is located at Norrlandsgatan 20 in central Stockholm, more info:

Read about the grand opening of the Bianchi Café & Cycles store here.

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  1. Good publicity event, but I wonder if we will ever see a rider of a Bianchi bike in the Giro's podium again...
    Newer generations of cyclists will only know Specialized's, Trek's, etc., Bianchi will become a history just for the older cyclists...

  2. Bianchi is the official bicycle-supplier to team Androni Giocattoli for the 2011 season. Perhaps Emanuele Sella will win a stage on his Bianchi Oltre.