The 2012 Giro d'Italia publicity campaign got under way today with the above poster. It uses the Giro slogan, introduced in 2009, “La corsa più dura del mondo nel Paese più bello del mondo” along with a new project for 2012 “Be the Next Fighter”. The “Be the Next Fighter” campaign, selected three cyclists to be the models in the campaign through a social media contest (if you weren't reading ICJ you may have missed the contest); one of the cyclists is seen above.
Click on image to enlarge.
The Giro gets underway in Herning, Denmark, on May 5th and finishes in the heart of Milano on May 27th.
Note: reader Micheal left a question asking if the poster with Jered Gruber's photo wasn't the official poster (below). The reply is that it is but this is another poster that was announced yesterday, that of combining the slogan with the new "Be the Next Fighter" project.
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