Monday, January 14, 2013

2013 Giro d'Italia Jerseys by Paul Smith

Sir Paul Smith, the English fashion designer and cycling fan, unveiled his jersey designs for the 2013 Giro d'Italia today in Milano. The new design will be unveiled in Milano on January 14th. Click on image to enlarge (as is the case for most images in the blog).

Simplifying the design of the jerseys, Paul Smith has reworked the coveted Maglia Rosa, the Red Jersey of the points classification, the Blue Jersey of the King of the Mountains classification and the White Jersey of the young riders classification. In addition to Paul's interpretation of each jersey, the inside of the collar of the Maglia Rosa bears the signature of the late Fiorenzo Magni as a tribute to the unforgettable campione and Giro winner who died last December.

“Having been a huge cycling enthusiast and follower of the major tours and classics for many years, it’s an absolute privilege to be asked to design the four jerseys for the Giro d’Italia. I started cycling at the age of 12 and raced until I was 18. A bad crash put me in hospital for several months, after which I discovered the world of creativity, design and fashion and started my career, which luckily has progressed to what it is today. During that period I have always followed cycling and have been privileged to meet many key riders, building friendships with Bradley Wiggins, Mark Cavendish, David Millar and many more. I also have a huge collection of jerseys from the 70s right up to current times, often signed by the riders. With all this in mind, it was an absolute honour and delight to be asked to design the four jerseys for the Giro and I hope that the simple approach that I’ve made is acceptable to you all; putting red piping with the pink, cleaning all of the jerseys up to keep them as simple as possible and adding a little drawing of a cyclist by myself onto the jerseys.”

All the jerseys are produced by Santini Maglificio Sportivo (SMS).

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  1. It does not need a designer to create such a jersey, does it?


  2. My favourite jersey design was the 2009 by Dolce and Gabbana. The Paul Smith one was not very exciting.