Tuesday, January 8, 2013
fi’zi:k Introducing Handlebars and Stems
fi’zi:k has announced that they will be expanding their product line to include handlebars and stems. The announcement:
"The new fi’zi:k cockpit is set to revolutionise the cycling market in the same way fi’zi:k saddles have done since their launch in 1996—utilising the brand’s expertise in ergonomics, to take performance to a new level. AG2R LA MONDIALE will be testing the new cockpit system in the world’s most demanding races, supplying the type of feedback that has been the mainstay of the development of fi’zi:k’s exceptional products to date. Racing is the backbone of the company, and this final development phase will precede the official product launch. During the season the riders will test the different stems and handlebar shapes in a multitude of sizes and material combinations in order to match all their needs, but full details will not be announced until later in the year.
AG2R LA MONDIALE will also be using fi’zi:k saddles, handlebar tape and seatposts to complete the full fi’zi:k cockpit experience.
Gabriele Benedetti, fi'zi:k Global Sport Marketing Manager said "The cockpit is a big venture for fi’zi:k. As we have traditionally done with saddle development, the team will act as our live test lab - no other testing can simulate the wear on products that occurs at this level in professional training and racing. Team AG2R LA MONDIALE and Focus bikes are the perfect partners with whom to start this project. We are really looking forward to being part of this team, to share with the riders and staff the passion, desire, dreams, and also the glory of racing.”
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