Tuesday, November 24, 2009

Alberto Contador's New Sidi Genius Shoes

Last week Alberto Contador made a visit to the Sidi Sport general headquarters in Maser (TV). All the Sidi Sport staff were on hand for the occasion to meet one of their greatest champions who has won the Tour, the Giro and the Vuelta wearing Sidi shoes.

Contador was presented with a special edition of Sidi Genius 6.6 Carbon shoes. The Genius 6.6 Carbon shoes, together with the Ergo 2 Carbon shoes, are the top of the line models in the 2010 Sidi Sport collection. Compared to the models worn by Contador in his last two seasons,the main improvements involve the introduction of the new Carbon Lite Sole, made by hand and developed using a mix of composite materials intended to maximise the resistance of the sole which undergoes prolonged stress during racing and to make it both lighter and crush proof over time. The shoe also features new graphics to celebrate the 50th anniversary of Sidi Sport in 2010.

Alberto Contador’s new shoe is the Genius 6.6 Carbon with a full white cover enhanced with golden finishing on the uppers; the technical closure and heel are completed with graphics featuring three crowns: yellow, pink and gold to commemorate his three respective victories in the Tour de France, the Giro d’Italia and the Vuelta a EspaƱa.

“I’d like to thank Dino Signori and the entire Sidi Sport staff for this new model, but particularly for the attention and care with which they support me.", explained Contador. "With Sidi shoes up until now I ’ve enjoyed the most beautiful results of my career and I hope to obtain many more. As far as I’m concerned, 2010 will be a very important season, but it will also be important for Sidi Sport, who will celebrate the extraordinary milestone of 50 years. This anniversary highlights the tradition and quality which have always distinguished the company.”

Sidi Sport was founded in 1960 by Dino Signori, who continues to manage the company today with the same passion and enthusiasm as when he started. Sidi has become part of cycling legend thanks to extraordinary performances by champions such as Bernard Hinault, FrancescoMoser, Sean Kelly, Giuseppe Saronni, Laurent Fignon, Maurizio Fondriest, Miguel Indurain, Tony Rominger, just to name a few. More recently the great classics riders Michele Bartoli and Franco Ballerini, and two World Championships and Olympic gold for Paolo Bettini wore Sidi shoes. Now the torch has been passed to the next generation with Contador, Valverde, Sanchez, Gilbert, Pozzato and other young talent.

Photos: Dino Signori presents Contador with his special edition shoes; the shoes, all of the Sidi staff were on hand to welcome Contador

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