Friday, July 9, 2010

Fi’zi:k "Cyrano" Seatpost Wins Red Dot Design Award

The red dot design award is a coveted international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The aim of the prize is to honor outstanding design quality and trendsetters.

The fi'zi:k Cyrano seatpost has won one of the 2010 red dot product design awards. The description for the award is: "The functional Cyrano seatpost combines intelligent engineering with a sophisticated manufacturing process. Its dynamic visual language conveys the impression of forward motion and acceleration. The flat design of the clamp is aesthetically sleek without losing its functional character in the process. The specially developed clamp mechanism facilitates the often intricate process of setting the optimal saddle position and offers a wide range of potential angle adjustments. This adjustment can be done easily and swiftly and requires just one tool to tighten the rear bolt. The front clamp bolt can be adjusted by simply turning the shapely aluminium adjuster wheel. An innovative detail solution of the product is a specially manufactured plastic ring at the lower end of the seatpost. It prevents water and dirt from entering into the frame and causing problems while adjusting or removing the seatpost."

fi'zi:k, best known for its saddles, is headquartered in Pozzoleone (Vicenza).

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