Tuesday, July 13, 2010
Bianchi: Celeste #227
1984 advertisement from Bianchi (click to enlarge) discussing that they wanted to change the official Bianchi color from celeste to another color. After a poll that had 50,000 respondents the choice was clear: celeste was voted 7 to 1 to remain the official color of Bianchi.
Ad courtesy of 14bikeco.
Stories for the Italian Cycling Journal about rides, granfondos, having a good time cycling in Italy, Italian cycling history, etc. are very welcome. Contact me at firstname.lastname@example.org. There are more than 1,400 stories in this blog. The search feature to the right works best for finding subjects in the blog and there is also a translate button at the bottom so you can translate each page.