Monday, February 15, 2010

2010 Tirreno-Adriatico Publicity

The 45th edition of the Tirreno-Adriatico, which this year will be dedicated to the memory of Franco Ballerini, coach of the Italian national team, will start March 10th in Livorno and end in San Benedetto del Tronto on March 16th.

The publicity campaign will use an image of Cadel Evans leading the peloton as the Tirreno and Adriatico seas part. The artwork was created by advertising agency McCann Erickson.

The teams invited to the race are:
Acqua & Sapone-Mokambo
AG2R La Mondiale
Caisse d'Epargne
Cervélo Test Team
Colnago-CSF Inox
Francaise Des Jeux
Lampre-Farnese Vini
Omega Pharma-Lotto
Quick Step
Sky Professional Cycling Team
Team HTC-Columbia
Team Katusha
Team Milram
Team Saxo Bank

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1 comment:

  1. The poster makes for a great desktop background!