Wednesday, October 28, 2009

ELITE "Are you strong enough?" Campaign

"Are you strong enough?" This is the question that Elite is asking all cyclists and two wheel fans in its new ad campaign for its 2010 Realpower rollers.

"Are you strong enough?” is a message presented in three original short videos starring Elite Realpower, the electronic roller that can provide gradients of up to 20% simulating the genuine sensations of a real road race.

The Realpower roller features innovative magnetic powders in the resistance unit combined with with electronics and software. The videos present the Realpower product and all the software applications for the roller, including a GPS system that allows a rider to input and revisit road routes already ridden, and an Internet racing feature for access to limitless on-line challenges with other enthusiasts from all over the world. It also comes pre-loaded with Giro d'Italia and Tour de France stages.

"Can you afford it?" could be another question. Price is approximately $1,900.

Visit the Elite website,, to read about all the features of the unit.

Stories, including cycling trip stories, for the Italian Cycling Journal welcome; contact See here for a chance to win a T-shirt for submitting a story, contest ends October 31st.

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