Sunday, September 26, 2010

Not Campagnolo Bora Wheels?


Here is Filippo Pozzato on his way to victory at the Sun Herald Cycling Classic today. The wheels say "Campagnolo Bora" but Campagnolo Bora wheels look like this:


What are they? A new wheel from Campagnolo, or another brand with Campagnolo Bora decals slapped on? If the latter, it's always disappointing to see this although I know it's an all too common occurrence.

Photo (race): by Bettini

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12 comments:

  1. They look like Lightweights...

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  2. uhuh, looks like Lightweight wheels.

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  3. uhuh, they are Lightweight wheels...

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  4. They're Carbonsports Lightweighs. Pippo has a history of personal sponsorship with the Germany company and sometimes rode with their wheels when with Liquigas.

    I suspect the decals are just face-saving.

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  5. @stefan: because it is misleading consumers

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  6. The tradition of "branding" bike parts as the product of one company, while everyone knows they're made by someone else is tacky. Whether it's NIKE putting their logo on shoes made by someone else or Campagnolo "BORA" stickers on these wheels, is anyone really fooled? If Pippo wins the WORLDS using those wheels and Campagnolo runs a big ad touting his use of their "BORA" wheelset to gain the rainbow jersey, everyone should cry FOUL because at that point they would be misleading the public and making false claims. If he does win I think they'll be smart enough not to draw attention to the wheels with more than a photo. How often has a race been won on a bike actually made by a small builder in Italy with a sticker on the downtube from a big bike company? Too often, but sadly it's the same way with golf clubs, tennis rackets. etc. Advertising is pretty much unregulated so anyone who believes claims made in them without any investigation can certainly be misled.

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  7. Angelo, marketing is misleading us every day, but only if we let mislead us. I understand that in a world of "want to have what the professionals have" it is not nice, but only for the ones who want to copy them, not for the people who are aware of what they buy. thats not only in cycling like this.... so if he wants, he can name his front wheel "bora" and the back wheel "dura ace", I dont care. ;)

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  8. I'm 95% sure this are Lightweight wheels

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  9. Well, if money was no object and I was "mislead" into buying a set of Campy 'Bora' wheels I would consider myself pretty lucky because they are a fine set of wheels and would serve me well - no doubt!

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  10. G3 spoke lacing pattern: LW doesn't use that pattern.

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