De Rosa is traveling around Italy displaying their 2010 models. These photos are from the stop in Montecatini Terme. Of note are the De Rosa King RS and the De Rosa IDOL.
The "RS" first appeared under Danilo Di Luca in the Giro d'Italia (see http://italiancyclingjournal.blogspot.com/2009/05/danilo-di-lucas-de-rosa.html).
The "IDOL" appears to be a completely new design, now with a traditional flat top tube and also with a straight fork.
Photos: De Rosa RS in center, De Rosa IDOL, De Rosa bikes on display
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