The winner of the 2010 Miss Ciclismo pageant is Beatrice Giordano. One of the requirements to enter Miss Ciclismo is that the entrant use a bicycle at a non-competitive level. Clothing manufacturer Castelli became a sponsor this year.
Several pros were in attendance at the finale including Damiano Cunego (in white); Ms. Giordano is to his right wearing the crown.
Me? I would have voted for Alessia Franchi who definitely has the Italian style mastered:
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