Monday, January 18, 2010

Sidi Limited Edition Ergo 2 Carbon for 50th Anniversary

From our friends at Sidi:

Maser (TV), January 18th, 2010 – The founder of Sidi, Dino Signori, still leads the company today with the same spirit and enthusiasm as his first day. In 2010, Sidi Sport marks an important milestone, celebrating half a century. It’s been 50 years but you’d never know it… like a fine red wine, with each passing year the Sidi brand has acquired prestige and value.

To celebrate this anniversary, the company from Treviso has produced a limited edition Ergo 2 Carbon shoe which confirms itself as the top of the line model in the Sidi Sport collection.

Ergo 2 Carbon 50 features new graphics and an elegant design. It also introduces the new, hand-made Carbon Lite Sole, designed and developed using a mix of composite materials that can maximise the resistance of a sole that undergoes long periods of stress during high performance, while at the same time making it lighter and crush proof. Ergo 2 Carbon 50 graphics are essential and elegant. The all white uppers are embellished with golden trim, the Sidi logo and the unmistakable green white and red Italian flag, making this shoe an authentic jewel of design and technology.

Meticulous attention has been paid to every detail in order to further add to the prestige of this special edition model. The Ergo2 Carbon 50 kit comes complete with a practical white and gold shoes bag, with attractive packaging similar to a chest containing all the technical information about the product as well as the history of Sidi’s first 50 years. Don’t miss this Sidi limited edition, available starting in March from the best bicycle shops and Sidi Sport dealers, at a suggested retail price of € 330.00, including vat taxes.

This shoe is destined to become a collector’s item for all cycling fans, who can close their eyes when they wear them and imagine for a moment that they are living and breathing all the magic and excitement of Sidi’s last 50 years. Sidi was founded in 1960 as a workshop and laboratory for making sports shoes, and it has grown to greatness through the feats of champions like Hinault, Moser, Fignon and Kelly. These pioneers were followed by Saronni, Hampsten, Fondriest, Zulle, Indurain, and Ballerini, and then 2 time national champion and Olympic gold medallist Bettini, continuing on to today’s champions which include Basso, Pozzato, Freire, mountain bike ace Absalon and the king of the Tour, Giro and Vuelta, Alberto Contador. Starting with the 1973 Titanium model up to the 2010 Ergo 2 Carbon, Sidi’s secret continues to be summed up in technology, design and comfort. It’s been 50 years of passion and great victories, all for the love of sport. This tradition continues to make us a top player, thanks to the ongoing dedication of the Signori family, with daughter Rosella and son Daniele, and the entire Sidi staff working side by side at the new headquarters in Maser (Treviso) which was inaugurated in 2008, where concept, development and manufacturing of great shoes all come together in one place. Another one of Dino Signori’s dreams come true.

Ergo 2 Carbon 50 Limited Edition
Sizes from 38 to 48
Colours Pearly white, gold trim
Suggested retail price € 330.00

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