Saturday, May 1, 2010

What Was Northwave Thinking?

Or, for that matter, Cipollini?

Photo: courtesy of

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  1. Those ad campaigns MADE Northwave into a big-time brand! Worked for Cannondale, no> Super-Mario, naked women, a sense of humor, they had it all. They had to be censored to run in US bike mags but the message was clear, Super Mario was COOL and if you wanted to be cool like him, you had to have NW shoes. Their popularity seemed to last about as long as the ad campaign in the end.

  2. "What was Northwave Thinking?"

    I know what you mean- one red shoe and one green- scandalous!

  3. Well its a lot better than the almost nude adverts of Pozatto that Sidi are using at the moment!