The famous EICMA Milan bike exhibition is changing dates and its name as it attempts to transform itself. It will now become the Esposizione Internazionale Ciclo e Accessori and will be held from July 23rd to July 25th, 2011. The new date now precedes all the other major European cycling exhibitions. The exhibition will also place more emphasis on B2B.
A new strategy committee will guide the plans for the new exhibition. The committee includes Marino Bartoletti, sports journalist; Renato Di Rocco, Presidente of the Italian cycling federation (FCI), and Angelo Zomegnan, Director of the Giro d’Italia.
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